Racers First is led by a dedicated team who believe in the power of sport to transform lives.
Each member brings their own strengths, experience, and passion for helping young athletes succeed. Together, they form the backbone of a growing movement built on purpose, ambition, and real-world impact.
Shiona Hamilton
Chief Executive Officer
Shiona leads Racers First with vision, energy, and a strong belief in the potential of young athletes. She oversees the organisation’s strategy, partnerships, and day-to-day operations—ensuring every decision puts athletes first.
Hervé Martin
Associate, Investor and Founder
As one of the original founders, Hervé plays a key role in shaping the direction of Racers First. With a background in sales and senior management and a passion for youth development, he helps guide the organisation’s growth and long-term impact.
Marco Senn
Technical Advisor to the CEO
Marco brings valuable sporting insight and athlete-focused expertise to the team. His role is to advise the CEO on technical matters, performance frameworks, and the evolving needs of professional athletes.
Pascal Pfaeffli
Associate and Investor
Pascal is a committed supporter of the Racers First vision. As an associate and investor, he helps ensure the organisation remains true to its mission while continuing to evolve and expand its reach.