Our Vision
We believe the future of sport should be defined by talent, not by circumstance.
Our long-term vision is to grow a connected community of athletes and sponsors, united by a shared belief in potential, perseverance and purpose. From the local lakes and training fields to international stages, we aim to leave a legacy of opportunity.
Every athlete we support is part of a bigger picture—one that shows what’s possible when talent is backed, nurtured, and given a platform to fly.
Our Purpose
The journey to the top in any sport is rarely straightforward.
For many young athletes, the challenge isn’t just performance—it’s the pressure of juggling training, work, education and financial strain, all while trying to break through into the elite level.
Racers First is here to change that.
We create powerful connections between promising athletes and forward-thinking brands. The result? A win-win partnership. Athletes gain vital support and recognition. Sponsors get authentic, purpose-driven promotion and a chance to be part of something genuinely special.
For Athletes
Whether you’re wing foiling in the Canary Islands, karting through Europe, or competing on snow, water, or track, we help create a professional framework around you.
That includes:
- Sponsorship acquisition & brand alignment
- Personal promotion through media, content and storytelling
- Career advice and athlete mentoring
- Visibility across social and sporting platforms
We support your journey from passion to podium—with you every step of the way.
For Sponsors
Sponsoring a Racers First athlete is about more than visibility—it’s about impact.
Our athletes are authentic, driven, and community-connected. By backing them, your brand doesn’t just show up—you stand for something. You invest in youth, ambition, and sporting progress. You become a visible part of a journey that could lead to world titles, Olympic podiums, and global recognition.
We work closely with brands to align the right athlete with the right message—ensuring every partnership delivers measurable value and meaningful storytelling.
HOW IT ALL WORKS
The Racers First Concept
Racers First, unless requested otherwise, offers athletes a three-year contract, self-financed through internal funds. This means the organization initially assumes the financial risk. Once Racers First can sustain an athlete’s first 12 months through sponsor contributions and online shop revenue, a new athlete is invited to join the team.
Our Athlete Stores
Explore the latest gear and exclusive drops from our featured athletes. From the full All Athletes collection—designed for performance and style—to signature picks from rising talent Alberto Citzia, this is where ambition meets action. Discover what they wear, how they train, and what drives them forward.
RACERS FIRST COLLECTION
ALBERTO CITZIA
ALBERTO CITZIA
Discipline: Wing Foil Racing
Born in the coastal town of Bosa, Sardinia, Alberto Citzia took his first steps into the world of wing foiling in his hometown of Bosa Marina. At the time, the sport was still in its infancy.
After just a few minutes on the water, his journey paused—only to reignite years later in Porto Pollo, Sardinia, where passion took over and the path to professionalism began.
Designing Success with Boo Studio
Boo Studio, a Swiss creative agency with a passion for bold ideas, backs Alberto Citzia on his wing foiling journey. Discover how this partnership blends innovation and ambition—on and off the water.
Driven by Dreams, Backed by Racers First.
At Racers First, we help young athletes find the support they need to chase big dreams. Whether you’re just getting started or already making waves, we’re here to back your next move.
JOIN THE JOURNEY
Whether you’re an athlete looking to break through, a brand seeking purpose-led partnerships, or simply a supporter of youth sport—we invite you to be part of the Racers First movement.
Because when talent comes first, incredible things happen.